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The Sun Herald Sunday 27 June 2010

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Press TSH Sydney Sunday 27 June 2010 blog copy

The Sewing Room was include in The school holiday guide in The Sun Herald on Sunday 27 June 2010. I hope you all got to read the article. Thank you to the lovely people at the Herald for including us.

We hope to see you at our Kids Club 10am to 12am Monday to Friday in the first week of the school holiday or at our Teens sewing classes 2pm to 5pm Monday to Friday of the first week of the school holidays.

Written by Penelope Leonard

July 1st, 2010 at 11:39 pm

Posted in News, Press Articles

Sydney Morning Herald Article Sydney Issue 87 July

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Press SMH Sydney issue 87 July 2010 copy


Thank you to Lucy Carroll and gorgeous photograher Jennifer Soo for including us in the July issue of Sydney. It was very exciting for us to have a write up in such a popular magazine.

Lucy Wrote:

The sewing Room

Childhood memories of patchwork quilts inspired Penelope Leonard to set up The Sewing Room in Sydney’s original rag-trade district. She offers an eight week introduction to sewing course $600, with materials included. Short courses include basic alterations($75), Millinery techniques ($150) and embroidery and beading workshops.

Written by Penelope Leonard

June 25th, 2010 at 11:09 pm

Posted in News, Press Articles

Higher Learning Conference 17th & 18th June The Ivy Sunroom

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press C

The Sewing Room and the Fashion and Textile Gallery are proud to support a new fashion seminar in Sydney, Higher Learning.

Higher Learning will be delivering the inner workings of all aspects of the fashion industry. It will be an opportunity to get access to practical information to help you succeed in one of the most competitive industries in the world.

During this 2 day conference on the 17th and 18th of June at the ivy sunroom, you will learn from some of the most successful people in the fashion industry about design, buying, marketing, public relations, fashion week, online, creative strategy, investment and more!

The speakers are representing companies including General Pants Co., Romance Was Born, Friedrich Grey, Rosemount Australian Fashion Week, Sweaty Betty, Merivale, Le Black Book, Ogilvy, RUSSH Magazine and Design Crowd. In addition the event will be hosted by acclaimed fashion commentator Glynis Traill-Nash.

To view the full list of speakers and event details go to

Written by Penelope Leonard

June 3rd, 2010 at 11:53 am

Posted in Events, News

Small Business Marketing Seminar Tue 8th June 2010 6.30pm – 9pm

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Inline Image

Novotel Sydney Brighton Beach
cnr Grand Parade & Princess Street
Brighton le Sands

If you’re a small business owner or manage a small to medium sized business, chances are you do the marketing too. Fact is most small businesses struggle with this. In this 3-hour seminar you will learn about. Why marketing has no off switch! The five steps to effective marketing. Why you should focus on the customer not the product. Why surveys are so important and how to measure your marketing.

In the past 12 months, Hunter has presented to over 2,500 businesses helping them develop and plan more effective marketing including a recent national tour with NAB business banking.

Seminar Only $30 (+gst) or Register for the Rapid Marketing Seminar, Book and scorecard for $195 (+gst)

Register at or call (03) 9592 2190

Written by Penelope Leonard

June 1st, 2010 at 11:51 am

Posted in News

We recieved three medallions at The 2010 Australian Wool Fashion Awards

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We are very excited here at the Sewing Room as Jean and Penelope Leonard demonstrated how wonderful wool is as a natural fibre for all seasons and all occasions with their garments being paraded and winning three medallions at 2010 Australian Wool Fashion Awards at Sydney Royal Easter Show.
 The annual competition is open to all ages and skill levels. Sponsored by the wool marketing, research and development body Australian Wool Innovation (AWI), the awards have been raising the awareness of wool to designers and consumers alike for 29 years. 

Awards founder and organiser Liz Foster has helped hundreds of budding designers through the competition. As a woolgrower Mrs Foster also wanted to encourage and educate younger people about the natural fibre so important to many country areas.

“Merino wool makes such beautiful fabric and it is great to see what these young minds are capable of doing with the new wool textiles available today. To see these country students come to the city and be involved in this way continues to be amazing for me,”

Based at Armidale on the fine wool growing New England Tablelands in NSW, the awards have evolved into one of Australia’s most enduring and challenging fashion competitions with hundreds of entries across many categories.

Over 300 invited guests, entrants, industry leaders and VIPs packed the Fashion & Style Pavilion at the Sydney Royal Easter Show on Wednesday evening to celebrate the latest innovations in Australian Merino Wool, with the showing of The Australian Wool Fashion Awards collection.

100 finalist entries in eleven categories including Secondary School Student, Tertiary Student, Knitwear, Woven, Women’s Ready To Wear, Recycled Wool, Childrens wear, Wearable Art, Evening and Bridal Wear in front a large media contingent.

We are awarded three medalloins.

Childrens Wear Applique wool dress The Sewing Room


Written by Penelope Leonard

April 11th, 2010 at 1:27 am

Posted in News

The History of Wool: From Functional to Fashionable

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Dreaming of Dior Exhibition The Sewing Room3

It has been a very exciting week at the Fashion and Textile Gallery with the opening on Tuesday 9th March of our History of Wool Exhibition.

The exhibition explores the progression of wool from a functional fibre in the 19th century to its emergence on the fashion stage as a luxury commodity utilized by some of the world’s most prominent designers, Christian Dior, Michelle Jank, Jenny Kee, Linda Jackson, Thierry Mugler and Vivien Chan Shaw

From a Victorian bathing costume to a 1960s Dior suit to the 2009 Supreme Wool Award winning evening gown from the Australian Wool Fashion Awards (TAWFdA).

The Faashion and Textile Gallery is an educational facility for emerging designers, dressmaking enthusiasts and an inspiring venue for anyone interested in fashion and fashion history.

History of Wool in Fashion The Sewing Room Fashion and Textile Gallery2

Exhibition venue: Fashion and Textile Gallery
8 Hill Street, Level 7, Surry Hills
Dates: 9th March – 8th May
Hours: Tuesday, Wednesday, Friday, Saturday 11am – 3pm
CLOSED THURSDAY (or by appointment)
Admission: $5 adults, $3 concession

Written by Penelope Leonard

March 9th, 2010 at 12:00 pm